If We Want It to Get Better, We Need to Start Building What We Want to Come Next...

Everyone’s spending increasingly more consumption time…snacking on bite-sized social content…

Publishers are relying more on social traffic not because Google’s squeezing them out, but because that’s where everyone went…

Every hour we spend on Twitter or Facebook instead of reading and writing elsewhere is just making this worse…

Social…we’ve swung too far in that direction for our own good, as both producers and consumers. I hope the pendulum starts to swing back soon, because it hasn’t yet. It’s going to get worse before it gets better, if it ever does.

If we want it to get better, we need to start pushing back against the trend, modernizing blogs, and building what we want to come next.

marco.org

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