...

• Simplify * He who owns little is little owned * Smaller, smaller * Do only what you love, love everything that you do * Underpromise, overdeliver * Embrace constraints * Less * Business is personal—not an abstraction * Honor your mistake as a hidden intention * Disrupt business as usual * Storytelling
• Nobody knows what they really want before they get it

#

• Checkbox and asterisk: Indicates open task that is urgent * Checkbox and “f/u:” Indicates an open task that needs additional follow-up before I can complete it. * Checkbox and circled letter: Indicates that an open task needs to be performed in a specific location. Adding the location makes the list easy to scan to chunk potential errands. (“T” below indicates that the three tasks must all be performed at Target, for example.)