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“Don’t get me wrong, LIVE 8 was an amazing media feat. Yes, it may be an inflection point, from cable to the net, from MTV to remix your own. That, itself, is a victory for consumers. But isn’t there a certain irony for celebrating a victory for more consumer choice and control for a handful – around an event on global poverty? Is the highpoint of net-enabled media a mass entertainment event that draws us to SMS or click on a petition and feel we have done our part? “

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